Dunamu Successfully Concludes Digital Asset Education Program 'UP Class Financial Golden Bell'

Dunamu, the operator of Upbit and Securities Plus, announced on the 30th that it has successfully concluded the "Challenge! Financial Golden Bell" (hereinafter referred to as Financial Golden Bell), a program aimed at strengthening digital financial capabilities among the senior population aged 50 and above.

The "Challenge! Financial Golden Bell" is a financial education initiative for seniors, organized by the Senior Financial Education Council, a nonprofit public organization under the Financial Services Commission, and the Financial Supervisory Service, in collaboration with financial companies. Dunamu is the first company in the digital asset industry to participate in this initiative.

Dunamu's Financial Golden Bell was designed to prevent digital financial exclusion among the senior population and to help them safely manage their retirement assets. It is part of "UP Class," Dunamu's ESG-driven, generation-specific digital asset education program.

This Financial Golden Bell event was held online four times from June 25 to June 27. A total of 1,200 seniors aged 50 and above registered to participate. Reflecting the high level of interest in digital asset investment among the senior population, registration closed early just five days after opening.

The lectures covered a range of topics tailored to seniors, including: the basic concepts of digital assets, market trends and government policies, and methods for preventing and responding to financial fraud. Dunamu employees participated directly in preparing the materials and delivering the lectures, thereby enhancing the quality of the education. Interactive elements such as online quizzes added to participants' engagement. All attendees demonstrated strong enthusiasm throughout the sessions.

According to a survey, 87% of participants responded that they were satisfied with the content of the education. Additionally, 93% said that after participating in the Golden Bell, their confidence in recognizing and preventing financial and digital asset fraud had increased. Many also expressed hope that similar programs would continue to be offered in the future.

Oh Kyungseok, CEO of Dunamu, stated, "With the launch of this Financial Golden Bell, Dunamu's UP Class education program has officially begun its journey to bridge the digital financial knowledge gap. Moving forward, we will focus on strengthening the digital financial literacy of the public and work actively to foster a sound investment environment through UP Class."

Yoon Deokhong, Chairman of the Senior Financial Education Council, also commented, "Dunamu's educational program was essential in protecting investors and establishing a proper digital asset investment culture, especially in response to the increasing financial fraud targeting seniors. We will continue to work with Dunamu to raise public awareness of digital assets and contribute to the healthy growth of the market."