15th Anniversary of Baemin: Surpasses 6.5 Billion Orders and 153 Trillion Won in Transactions

Leaping Forward as a Daily Life Infrastructure Connecting Everyday Moments

In June 2025, Baemin celebrated its 15th anniversary since its launch. Woowa Brothers, the operator of Baemin, announced on the 30th that the cumulative number of orders placed through the Baemin app over the past 15 years has reached approximately 6.5 billion, and the cumulative gross merchandise value (GMV) has surpassed about 153 trillion won.

Baemin began on June 25, 2010 as an informational app designed to replace restaurant flyers, and has grown by improving the inefficient advertising structure of the food service industry. It has been recognized for expanding opportunities for restaurant owners to connect with new customers and for providing consumers with a convenient ordering experience, thereby revolutionizing the food delivery culture.

In December 2012, Baemin’s monthly order volume was only about 2 million, but by August 2021, it surpassed 100 million orders for the first time, marking a 50-fold increase in about nine years. Over 15 years, the total number of orders placed through Baemin has reached approximately 6.5 billion. This demonstrates that Baemin has established itself not just as a simple food delivery intermediary, but as an infrastructure connecting billions of everyday moments.

The annual transaction volume, representing the total sales generated by restaurants through Baemin in a year, has also grown rapidly. After surpassing 1 trillion won for the first time in 2015, it has continued to increase, exceeding a cumulative total of about 153 trillion won as of 2025.

The number of restaurant owners who have experienced joining Baemin at least once has reached a cumulative total of about 1.2 million. The monthly number of visitors grew from about 1 million in 2012 to over 10 million in April 2019, making Baemin the first delivery app to reach this milestone. Currently, more than 21 million people use Baemin each month, enjoying a wide variety of food delivered from around 300,000 different stores.

Baemin has not only focused on external growth, but has also actively communicated with various stakeholders and implemented numerous initiatives to build a sustainable delivery ecosystem. A notable example is the announcement in March last year of the "Baemin Promise for Sustainability," which commits to a large-scale social investment of up to 200 billion won by 2030. The plan aims to practice value-driven management encompassing restaurant owners, riders, customers, local communities, and the environment. It includes systematic support for restaurant owners’ business growth and safety nets, infrastructure development for a safer delivery environment for riders, and the spread of eco-friendly delivery practices such as reducing greenhouse gas emissions.

In addition, Woowa Brothers, the operator of Baemin, has paid more than 500 billion won in corporate taxes over the past three years. In particular, in 2022, the company paid over 100 billion won in annual corporate taxes for the first time, becoming the first domestic delivery platform to make such a fiscal contribution, and was recognized by the government with the "High Taxpayer Tower" award.

On June 25, to mark its 15th anniversary, Baemin held a company-wide event with participation from all employees and announced a new mission and goals. Baemin’s new mission is "So that nothing in the world cools down." This reflects the company’s promise to deliver emotions and moments?such as customers’ excitement, passion, and feelings?that are only valuable "today," in a timely manner. Baemin aims to connect customers with the optimal rider using AI technology and is preparing for the future by developing robotics technology, so that anything customers need can be delivered quickly at any moment. To realize this mission, Baemin has set its goal to become an "irreplaceable platform that provides everything customers want in real time."

Kim Beomseok, CEO, said, "To live up to the trust our customers have placed in us over the past 15 years, we will continue to strive to provide an even higher level of user experience and to become a platform where everyone can grow and connect together."