S-OIL Wins Two Categories at the "2025 National Service Awards" for Three Consecutive Years

No. 1 in Gas Station Category for 8 Consecutive Years
No. 1 in Fuel App Category
Differentiated Services and Customer-Centric Marketing Activities

S-OIL (CEO: Anwar Al Hejazi) was named No. 1 in the gas station category for the eighth consecutive year and No. 1 in the fuel app (My S-OIL) category for the third consecutive year at the "2025 National Service Awards," hosted by the Industrial Policy Research Institute, Korea's leading think tank, and sponsored by the Ministry of Trade, Industry and Energy.

Established in 2018, the National Service Awards recognize outstanding companies, institutions, and brands that have contributed to the advancement of services across various sectors. S-OIL was recognized for its customer-centric, differentiated marketing activities and services, which have continuously expanded its customer base and increased customer satisfaction by providing tailored benefits.

S-OIL has strengthened its friendly brand image through TV advertisements featuring its character "Gudoil," SNS marketing that communicates with diverse demographics, and experiential marketing utilizing sports and cultural performances. The company also continues to deliver differentiated activities for customer satisfaction by collaborating with various brands such as Mega Coffee, Emart24 convenience stores, and the no-brush automatic car wash service "Washing Day."

Additionally, the company enhances customer satisfaction by providing high-quality products and services such as "Mideumgadeuk Gas Station," which guarantees genuine products and accurate quantities; "Fuel Service for the Disadvantaged," which assists people with disabilities; and professional service consulting through the "YES Team (Yellow Excellent Service Team)."

The My S-OIL App, which offers customized features for customers, includes services such as gas station locator and quick refueling (easy payment service) for convenient fueling. It also provides the highest level of bonus points among refiners (up to 4 KRW per liter) and tiered benefits for loyal customers. Additionally, customers can easily participate in ESG activities and accumulate carbon neutrality points through the electronic receipt system. As of now, the cumulative number of electronic receipts issued has surpassed 3.15 million.

An S-OIL representative stated, "Under the principle that customer satisfaction is the highest brand value the company pursues, we will continue to do our best to deliver new value to our customers."