Launched in a 175ml Mini Can
Targeting Special Distribution Channels such as Group Catering
Based on the brand recognition of its existing beverage line "Gwasuwon," the company has maintained consumer familiarity while using alternative sweeteners instead of sugar. The product is optimized for special distribution environments, such as a 175ml mini can. In particular, since group catering, restaurants, and lodging businesses are the main sales channels, the zero sugar concept has been applied to meet the broad demand from students and office workers who are sensitive to sugar intake. As a fruit mixed drink that can be enjoyed sweetly without worrying about sugar, it is available in two flavors: orange and green grape. Namyang Dairy Products plans to gradually expand sales channels for Gwasuwon Zero Sugar, starting with special distribution channels and eventually moving into B2C (business-to-consumer) channels.
This new product is a strategic choice that reflects both the growth trend of the domestic mixed beverage market and the popularity of zero sugar products. According to the Ministry of Food and Drug Safety, the domestic mixed beverage market recorded an average annual growth rate of 15.7% from 2021 to 2023. The spread of zero sugar beverages, based on the "healthy pleasure" trend, has been identified as a major factor in this growth.
Yoon Hyesung, Namyang Dairy Products brand manager, stated, "Gwasuwon Zero Sugar is a fruit mixed drink designed for special distribution environments, allowing anyone to enjoy it without worrying about sugar. We will continue to expand our lineup of healthy beverages that reflect current trends through various distribution channels."
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