High Expectations for Satisfying Marketing Needs Amid Strong Interest
Seongnam City in Gyeonggi Province (Mayor: Shin Sangjin) announced on the 24th that its inaugural 'SME Promotional Content Production and Support Project' attracted 21 companies, resulting in a 2:1 competition rate, clearly demonstrating the strong demand for digital marketing among local small and medium-sized enterprises.
This program is designed to strengthen the marketing capabilities of SMEs in Seongnam by producing and providing customized promotional videos free of charge. Any SME with its headquarters or factory located in Seongnam City is eligible to participate.
Selected companies receive two types of videos at no cost: a short-form video (under 10 seconds) and an advertisement video (20 to 30 seconds) suitable for TV and social media, both designed to effectively promote the company's image and product competitiveness.
The city recruited a total of 10 companies by May 16, and 21 companies applied, resulting in a 2:1 competition rate. This outcome indicates that local SMEs have a high level of interest in and demand for promotion through digital content.
Among the supported companies, cosmetics manufacturers accounted for the largest group with five companies, followed by four online service platform companies. In addition, companies from various industries such as medical devices and disaster response equipment also participated.
A Seongnam City official stated, "Despite being implemented for the first time this year, the response from companies was very positive," and added, "We plan to closely analyze the effectiveness of the project and consider increasing both the number of supported companies and the budget in the future."
Seongnam City plans to continue providing practical support to strengthen the marketing competitiveness of SMEs and to revitalize the local economy.
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