Sales of High Protein Dough Increase by 27%
Compared to Super Seed Fiber Dough After Launch
Domino's Pizza announced on June 24 that its High Protein Dough advertisement and related digital content have surpassed 3 million views.
In May, to mark the 35th anniversary of its entry into Korea, Domino's Pizza launched the Mission H campaign, which emphasized innovation. As part of this campaign, the company introduced the 'High Protein Dough,' targeting consumers interested in health management as well as the slow aging and healthy pleasure trends, and released a variety of digital content.
First, in the advertisement featuring Domino's Pizza model Son Heungmin, the excellence of the High Protein Dough was cleverly highlighted through an animation using an illustration of Son Heungmin.
Additionally, through its official social networking services (SNS), Domino's Pizza released three types of digital content themed around the High Protein Dough and Mission H: "Hot Summer," "Satisfying Company Dinner," and "Definite Filial Duty." These contents resonated with and entertained audiences across all generations. Thanks to the success of these digital contents, sales of Domino's High Protein Dough increased by approximately 27% compared to the Super Seed Fiber Dough launched in 2023.
Meanwhile, Domino's High Protein Dough is a high-protein, high-dietary fiber dough that, based on a large dough, provides the equivalent protein content of two eggs (about 13g) in just two slices.
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