Kim Sangsik Appointed as Honorary Ambassador for Korea Tourism
Korea Travel Festa Held in Ho Chi Minh City to Attract Vietnamese Tourists
Kim Sangsik, head coach of the Vietnam national football team, has been appointed as an honorary ambassador for the Korea Tourism Organization.
The Korea Tourism Organization announced on the 23rd that it held the '2025 Korea Travel Festa' at Gem Center in Ho Chi Minh City, Vietnam, from the 21st to the 22nd to attract Vietnamese tourists, and that Kim was appointed as an honorary ambassador for Korea tourism during the event.
The organization explained that Kim was selected as an honorary ambassador because he has become a national hero in Vietnam and is raising Korea's favorability among the local population.
Kim Sangsik, head coach of the Vietnam national football team (left), is taking a commemorative photo after being appointed as an honorary ambassador for the Korea Tourism Organization at the '2025 Korea Travel Festa' held at Gem Center in Ho Chi Minh City, Vietnam, on the 21st. Photo by Korea Tourism Organization
Vietnam is drawing attention as a market with expanding outbound tourism demand centered on young consumers, based on its high economic growth rate of 7%. In particular, Korean professional e-sports enjoy great popularity in Vietnam.
At this Korea Travel Festa, the Korea Tourism Organization actively promoted tourism to Korea through a variety of events, including 'K-Culture booths' where visitors could directly experience Korean culture such as the 'League of Legends (LoL)' game (Riot Games Korea), K-beauty (Amorepacific), and K-food (Nongshim), as well as live commerce sales of travel products to Korea by KLOOK. The organization added that a total of about 70,000 visitors attended the two-day event and enjoyed a wide array of Korean cultural experiences.
Kim Jonghoon, acting head of the International Tourism Division at the Korea Tourism Organization, stated, "Last year, about 510,000 Vietnamese tourists visited Korea, making Vietnam one of the core markets for inbound tourism. Since this Korea Travel Festa was composed of K-culture experiential content that all age groups can enjoy, we expect it will lead to substantial demand for travel to Korea."
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