KB Securities Officially Launches 'MyData 2.0' Service

KB Securities announced on the 23rd that it officially launched its 'MyData 2.0' service on the 19th.

To implement this launch, KB Securities completed the Financial Security Institute's functionality suitability review in advance and thoroughly prepared and conducted pre-inspections in accordance with regulatory guidelines, opening the service as scheduled.

With improvements to the MyData system, the consent and authentication procedures required when subscribing to the service have been streamlined, significantly enhancing both speed and convenience for users. In addition, the user experience has been improved so that customers can now retrieve information from all financial institutions linked to their assets with a single click, instead of having to select each institution individually as before.

A KB Securities representative explained, "MyData 2.0 is a comprehensive upgrade of the previous service. As the information retrieval process becomes simpler and data accuracy is improved, we expect customer satisfaction to increase significantly."

Stronger security standards have also been applied. In accordance with information protection policies, data transmission for customers who have not accessed the service for more than six months will be suspended, and any data collected will be automatically deleted if the customer does not access the service for over one year.

KB Securities also plans to continuously enhance its internal control systems to further strengthen customer information protection and data management capabilities.

The MyData 2.0 service can be accessed through the 'Total Asset Status (All Financial Institutions)' screen within KB Securities' flagship mobile trading system (MTS) app, 'KB M-able (M-able)'. Through this, customers can view integrated asset information from all financial institutions and intuitively check the total amount of their holdings and their portfolio by product in an easy-to-understand bucket format.

Son Heejae, Head of the Digital Business Group at KB Securities, stated, "The launch of MyData 2.0 is not just a simple regulatory change, but a pivotal moment in which the essence of financial services shifts to a data-driven approach. By providing more sophisticated asset management and personalized financial proposals based on customers' financial information, we will accelerate our transformation into a comprehensive, data-driven asset management firm."