Wadiz Partners Invests in Underwear Brand TAMIM, Promises Step-by-Step Growth Support

Flagship Investment of Next Brand for the First Half of 2025
Combination of LICORN Fund and LIPS Support Program

Wadiz Partners, the investment arm of Wadiz, announced on the 23rd that it has invested in PJ Nature, the operator of the underwear brand TAMIM.

This investment serves as the flagship case for the first half of 2025 in the "Next Brand" program, which is operated by Wadiz Partners to support the growth of promising brands. Next Brand leverages funds from the LICORN Fund and support from the Small and Medium Business Administration's entrepreneurial small business growth program, LIPS. Based on the Wadiz platform infrastructure, the program provides comprehensive support for scaling up, including funding, distribution, and marketing.

Wadiz Partners has analyzed over 1,800 funding projects every month using data and user insights from the Wadiz platform. To date, it has selected a total of 20 brands, achieving an average annual sales growth of over 45% for these brands.

Notably, despite being a startup established in January last year, PJ Nature demonstrated rapid profitability by posting an operating profit in its first year. In the first half of this year, it ranked first in sales for a single project in the Wadiz underwear category, proving both its market potential and fan base. This year, the company aims for annual sales of 5 billion KRW and growth of over 100% year-on-year, based on a strategic partnership with Lotte Homeshopping.

TAMIM has secured differentiated product competitiveness by offering comfort, shaping power, and design through its proprietary "Jelly Span Printing" technology. Another notable aspect is that the company has internalized the entire process from planning and manufacturing to sales and customer management, leveraging the expertise of key personnel with 30 years of industry experience.

Soh Kangseop, CEO of Wadiz Partners, stated, "TAMIM is a promising brand that is rapidly building a fan base in the domestic women's underwear market, which is worth 2 trillion KRW, through technological prowess and design innovation. We will continue to actively invest in high-potential local and lifestyle brands and aim to create more success stories in the LICORN sector."

Meanwhile, Wadiz Partners was selected as the first manager of the newly established LICORN Fund account last year and formed a related fund together with Lotte Homeshopping. Since 2023, the company has also served as the organizer and private operator for LIPS 1 and 2 under the Small and Medium Business Administration, further strengthening its position as a venture capital firm specializing in brand growth.