DASHU, a total men's grooming brand, has launched the first chapter of its experimental project, "DASHU ARCHIVE LAB," which explores and documents both hair and marketing.
"DASHU ARCHIVE LAB" aims to go beyond simple lectures or training sessions, providing a space for active hair designers to share practical insights and grow together.
The first session, held in May, brought together 40 hair designers from across the country, who exchanged their on-site experiences and deepened their understanding of the overall beauty industry.
Notably, the event featured Kang Jiyeong, a chief designer and education expert at Myo Hair, and Seo Byeolnim, the CEO of the beauty marketing company Marketing View, who each shared their expertise and insights in their respective fields.
During the session, a wide range of content was discussed, from content branding for SNS management to SNS marketing trends and real-world case studies, providing hands-on inspiration and direction for the designers.
Under the campaign slogan supporting hair designers in Korea, DASHU plans to continue this long-term project, fostering growth for both the brand and designers, starting with this ARCHIVE LAB. Going forward, the "DASHU ARCHIVE LAB" will expand in various ways, establishing itself as a practical space for recording stories and ideas from the field, as well as researching and creating new possibilities.
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