Opening of the 'Boutique Shop' Reflecting Gate Vision's Brand Philosophy and Values
Gate Vision, a global distributor specializing in premium home appliances, announced on the 20th that it has newly opened a boutique shop on the 9th floor in the main section of Shinsegae Department Store Gangnam Branch, which ranks first in domestic sales.
The 'boutique shop' presented by Gate Vision is a space focused on customer experience, allowing visitors to be the first to experience trendsetting international appliances while reflecting the brand's philosophy and values. The boutique features a sophisticated interior that captures the messages and sensibilities of various global premium appliance brands, and is expected to become a landmark representing both the brands and the local area.
Gate Vision, with 24 years of expertise in importing, distributing, and branding international appliances, prioritizes product technology in delivering brand value to consumers for brands such as Dyson, DJI, Laurastar, Litter-robot, Woods, Aarke, and Imetec. The company has achieved remarkable growth each year, expanding into major department stores nationwide and focusing on branding through strategic marketing planning.
At Shinsegae Department Store Gangnam Branch, Gate Vision operates a boutique shop featuring the world-renowned drone company DJI, the Swiss luxury garment care brand Laurastar, and the US-based Litter-robot, famous as the top automated cat litter box globally. Currently, Gate Vision runs two exclusive stores at this location.
At the Gate Vision boutique shop, in addition to Laurastar and Litter-robot, customers can also discover new styles of luxury object appliances, such as the iconic Swedish sparkling water maker Aarke and the high-end low-temperature dehumidifier Woods, offering experiences not previously available in Korea.
Laurastar, a leading high-end brand for garment care and steam irons, is renowned for its luxurious design and high-quality steam technology. Utilizing DMS (Dry Microfine Steam) technology, it efficiently reduces ironing time and, upon contact with fabric, provides outstanding sterilization and deodorization, eliminating 99.9% of viruses, bacteria, and harmful germs.
Recently, a limited edition product in collaboration with BOSS, the premium German fashion brand by Hugo Boss, has been launched, drawing significant attention through successive launches with other premium lifestyle brands. The 'IZZI BY BOSS' collaboration product is available exclusively at Shinsegae Gangnam Branch.
In addition, Gate Vision is focusing on expanding outstanding new brands. Most recently, the company launched the Litter-robot 4, the leading advanced automated cat litter box in the US, which sold out during the online pre-order phase, further solidifying the brand's excellence. As a MADE IN USA product, it boasts 16 domestic US patents and 52 international patents, with cumulative global sales exceeding 1.7 million units. It is a cutting-edge smart product beloved by cat owners worldwide.
The next brand to watch is Woods, a Swedish premium low-temperature dehumidifier with a 70-year history. Woods has pioneered the 'low-temperature dehumidifier market' in Korea, achieving early sell-outs for three consecutive years since its domestic launch. Unlike typical dehumidifiers, it delivers exceptional performance even in low-temperature environments from 2°C to 35°C, introducing a new dehumidification solution to the Korean market with its unrivaled technology and gaining widespread popularity regardless of season or space.
Additionally, the iconic sparkling water maker Aarke, featuring classic Scandinavian design from Sweden, is made entirely of stainless steel for high durability and worry-free use without discoloration. Its triple-valve system delivers consistent carbonation, and it provides premium carbonation with 99.99% purity and ultra-fine bubbles for a smooth, refined taste. The Aarke Carbonator series, exported to over 35 countries with cumulative sales of 1.2 million units, can be experienced firsthand with tasting services available at the department store.
In September this year, the first store of Hasselblad, the Swedish brand renowned as a leading manufacturer of digital medium format cameras and lenses with professional-grade output, is scheduled to open at the luxury section of Shinsegae Department Store Gangnam Branch.
To celebrate the grand opening at Shinsegae Department Store Gangnam Branch, Gate Vision has prepared a variety of promotions and gift events for each brand. On the 28th of this month (Saturday), Laurastar and Woods will feature a 1+1 promotion for the first customers in line from 2 p.m., and on July 5th (Saturday), the same promotion will be held for Litter-robot and Aarke.
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