Attracting Taiwanese Tourists with Line Pay: Korea Tourism Organization Signs Multilateral Business Agreement

The Korea Tourism Organization announced on the 20th that it had signed a multilateral business agreement on the 19th at the Busan Tourism Enterprise Support Center with the Busan Tourism Organization, Line Pay Taiwan, and 17 tourism companies based in Busan.

This agreement was established to enhance convenient payment options for Taiwanese tourists visiting Busan and to promote Busan’s diverse tourism content.

Jung Ungju, CEO of Line Pay Taiwan, Jeong Sil Lee, President of Busan Tourism Organization, Jin Ho Yoo, Head of Tourism Content Strategy at Korea Tourism Organization, and Ji Hong Jeon, CEO of Yacht Holic (from left), are taking a commemorative photo after signing a business agreement at the Busan Tourism Enterprise Support Center on the 19th.
Photo by Korea Tourism Organization

Through this business agreement, each organization agreed to cooperate in expanding the number of Line Pay-affiliated merchants to improve convenience for Taiwanese tourists, promoting Busan’s tourism content using the Line Pay platform, and supporting the promotion and sales of products offered by tourism companies based in Busan.

Line Pay-affiliated companies will showcase various tourism content at Gimhae International Airport for five weeks starting from the 21st. A range of benefits will also be provided, including a Line Pay points lottery event designed to encourage the use of convenient payment methods by Taiwanese tourists.

Jin Ho Yoo, Head of Tourism Content Strategy at the Korea Tourism Organization, stated, "In 2024, 49% of Taiwanese tourists entered Korea through Incheon Airport and 24.6% through Gimhae Airport, which is a significantly higher rate of regional airport use compared to other international visitors to Korea. Taiwanese tourists also ranked first among foreign visitors to Busan. As more than 80% of the adult population in Taiwan uses Line Pay, we expect that this agreement will serve as a starting point to enhance payment convenience for Taiwanese tourists visiting Korea and, in the long term, contribute to attracting more international tourists overall."