Gwangju Shinsegae to Host 'Viva Trade Large-Scale Pop-Up' Starting June 20

Until July 3...
Polo Ralph Lauren, Burberry, and More

Gwangju Shinsegae Co., Ltd. (CEO Lee Donghoon) announced on the 19th that it will hold the second large-scale Viva Trade pop-up event at the Event Hall on Basement Level 1 of the main building from June 20 to July 3, following last year's event.

Viva Trade is a warehouse-style vintage shop brand located in Namyangju that offers a wide range of secondhand clothing, from streetwear to high-end brands, at reasonable prices.

At the Viva Trade pop-up store held last year, a customer is purchasing a product and taking a certification photo. Photo by Gwangju Shinsegae

It has gained popularity among the MZ generation, who value individuality and style, as it allows for value-driven consumption of cost-effective items. The shop has also become well-known after being visited by famous influencers and celebrities.

Participating brands include Polo Ralph Lauren, Tommy Hilfiger, Levi's, Nike, Calvin Klein, Dior, Moschino, Kenzo, Burberry, Max Mara, and more. Polo Ralph Lauren shirts and knits, as well as Burberry and Max Mara products, start at around 50,000 won, making it possible for consumers to shop at reasonable prices.

Last year, the event was so popular that additional stock had to be brought in during the event. Building on that enthusiasm, this year’s pop-up will offer even greater benefits. From the start of the pop-up until June 22, Viva Trade will give away Baba Bear keyrings to customers entering the store, on a first-come, first-served basis for a total of three days. During the same period, a special 50% discount zone will be operated, with Tommy Hilfiger shirts available at a special price of 19,000 won, also on a first-come, first-served and limited basis.

During the pop-up, a '3+1' promotion will be held: if a customer purchases four items at once, the item with the lowest price will be given for free. In addition, customers who spend 100,000, 300,000, or 500,000 won or more will receive a vintage scarf, USA T-shirt, or Stojo tumbler, respectively.

In particular, from June 27 to 29, customers whose combined purchases at Viva Trade and Play Spot (formerly the new building) exceed 100,000 won will receive a 7% reward. The Shinbaek Reward can be accumulated at the customer service event booth located in the passageway connecting the main building’s Basement Level 1 and Play Spot.

Lee Jeongil, Team Leader of Play Spot, said, "Following last year, we have once again prepared the popular Viva Trade pop-up store for the MZ generation this year. We hope customers will take this opportunity to discover long-loved, directly imported vintage products at reasonable prices during the pop-up period."