Jayjun Cosmetic's Sleeping Packs Become a National Sensation at Daiso

All sleeping pack products from K-beauty company Jayjun Cosmetic are creating a sensation as beauty items at Aseong Daiso (Daiso).

Jayjun Cosmetic announced on June 19 that the three types of sleeping packs launched in April at Daiso’s online and offline stores quickly ranked among the top products in the beauty category on the online mall within just one month of release. The company stated that the products have established themselves as steady sellers, going beyond simply being "cost-effective items" to offering both practicality and proven results.

In particular, last month the sleeping packs swept the top three spots in the overall online mall rankings, and some items sold out, leading to a surge in restock inquiries. The success was attributed to a "god-tier value" strategy, which combined functional benefits and convenience at a reasonable price?featuring hygienic stick-type individual packaging, practical use as a substitute for moisturizing cream, and customized ingredients for different skin types.

The three sleeping packs consist of: ▲ Black Water Glow Hydro ▲ Intensive Brightening ▲ Collagen Skin Fit. Each product is tailored for specific skin concerns and contains eight types of hyaluronic acid, ten types of vitamins, and salmon PDRN (polydeoxyribonucleotide), specializing in hydration, elasticity, revitalization, elasticity improvement, and nutrition supply.

This product line quickly sold out after launch, fueled by word-of-mouth on social networking services (SNS) and online communities.

Riding this momentum, Jayjun Cosmetic is holding a "Daiso Purchase Certification Event" until June 27. The first 150 customers to verify their sleeping pack purchase from Daiso through the KakaoTalk Plus Friend channel will receive a mask pack worth 20,000 won.

A Jayjun Cosmetic representative stated, "The sleeping pack is a key routine targeting the golden time for skin regeneration and has been very popular among Daiso customers," adding, "We will continue to develop daily sleeping solutions that anyone can use comfortably every day and introduce them to consumers."