'AgentForce World Tour Korea' Held
Companies Operate AI Agents... Customer Satisfaction Rises
Announces Investment Plans for Domestic Data Protection
What do Toss, SharkNinja, Fujitsu, and Formula One (F1) have in common? They all use 'AgentForce,' the artificial intelligence (AI) agent announced by Salesforce last year. While traditional AI chatbots only respond to questions, AI agents autonomously handle actual business tasks.
Son Buhan, CEO of Salesforce Korea, is introducing the company's AI agent service 'AgentForce' at a press conference held on the 18th in Samseong-dong, Seoul. Provided by Salesforce
On June 18, Salesforce held the 'AgentForce World Tour Korea' at COEX in Samseong-dong, Seoul, sharing various case studies of agent adoption across industries and know-how to support AI innovation.
Son Buhan, CEO of Salesforce Korea, stated at a press conference that day, "AI agents are evolving from prompt-based models that simply follow instructions to a stage where they can predict situations and autonomously perform tasks," adding, "They are driving innovation from a mid- to long-term perspective, based on a company's internal culture and data."
He continued, "Since the announcement of AgentForce last October, thousands of companies have applied it to various business areas, creating a new future," and explained, "850,000 technical support cases have been handled through AgentForce."
Home appliance brand SharkNinja operates autonomous AI agents 24 hours a day in over 30 countries. These AI agents automatically handle basic customer inquiries such as order status checks, return requests, and product recommendations, while complex issues are escalated to human agents.
Toss applies AgentForce to its corporate operations, including advertising management, customer response, and onboarding support for new employees. F1, which has 700 million fans worldwide, reduced customer response time by 80% and raised customer satisfaction to 90% using AgentForce.
HD Hyundai Infracore is improving the work efficiency and response quality of its field service experts based on AgentForce, while Cafe24 is strengthening its ability to provide personalized services across all aspects of e-commerce operations.
CEO Son emphasized, "AI agents will be a 'game changer' by resolving business pain points caused by limited resources amid rising customer expectations, while simultaneously driving company-wide execution and improving customer experience."
He particularly noted, "The true differentiator of AI agents lies in providing and utilizing high-quality data," and added, "We have decided to make strategic investments to securely support data. In the third quarter of this year, we plan to launch the AgentForce platform service for Korean customers from a domestic data center."
Meanwhile, more than 15 Salesforce demo booths and over 20 consulting booths were set up at the event, offering tailored consultations and hands-on opportunities by industry and job function.
At the 'AgentForce Pavilion,' outstanding projects from the AgentForce hackathon were presented. Participants showcased AI agents designed for real business environments, sharing their applicability within organizations and the implementation process.
Certification lectures led by authorized Salesforce and Tableau instructors were also held, supporting the upskilling of industry professionals.
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