Artist Company Appoints Shin Dae-sik as Head of Content Production Division... Accelerates Content Enhancement and Production Expansion

Artist Company, a comprehensive content company, has initiated a personnel renewal to strengthen its content competitiveness. This move is part of a full-scale expansion of its content production business aimed at enhancing corporate value.

On June 16, Artist Company announced that it had recruited producer Shin Dae-sik, recognized as one of Korea's leading content creators, as the head of its content production division. Shin Dae-sik has produced numerous hit dramas, including JTBC's , , SBS's , tvN's , and JTBC's . He is a content strategist who has proven the success of original IP-based projects across terrestrial broadcasters and OTT platforms.

With the addition of Shin Dae-sik, Artist Company plans to establish a comprehensive content studio system covering all genres, including film, drama, and variety shows, starting in the second half of this year. The company has set 'transition to an IP-centered revenue structure' and 'business expansion' as its core strategies, directly participating in every stage from content planning and production to distribution. At the same time, it aims to implement a creativity-centered management system and increase production efficiency.

Artist Company is currently accelerating the production of , a major project attracting significant attention. In addition, the company is simultaneously developing a variety of content formats?including drama, genre films, and reality variety shows?through collaborations with global OTT platforms.

A representative from Artist Company stated, "The recruitment of Shin Dae-sik as division head marks an important milestone in our transformation into a full-fledged content production company. We will strengthen our competitiveness in proprietary IP and content distribution strategies, and based on this, build a sustainable revenue model to enhance shareholder value over the mid- to long-term."

Meanwhile, Artist Company is also pursuing content tech and ad tech platform businesses, and is actively entering the digital marketing solutions sector utilizing AI-based big data. Recently, through strategic collaborations with global ad tech company Moloco and AI search engine company Perplexity, the company has launched data marketing and AI advertising solution businesses based on its personalized advertising platform 'Targeting Gates.' Furthermore, by leveraging its proprietary big data for an integrated online-offline data management platform (DMP), it is maximizing synergy with its content business.