Joint Attendance at the 2025 Consumer Goods Forum Global Summit
Discussions on Collaboration with Global Companies and Exploration of New Market Entry
The CEOs of Lotte Group companies in Korea and Japan attended a major global consumer goods event together, promoting the group's competitiveness based on the 'One Lotte' synergy.
Overseas visitors are touring the Lotte booth as Lotte attends the 2025 Consumer Goods Forum (CGF) Global Summit held in Amsterdam, Netherlands, from the 10th to the 13th. Photo by Lotte
On June 16, Lotte announced that it had participated in the '2025 Consumer Goods Forum (CGF) Global Summit' held in Amsterdam, Netherlands, from June 10 to 13. The Consumer Goods Forum is a global industry association for the consumer goods sector, established in 1953. It has registered members from over 400 consumer goods manufacturers and distributors across more than 70 countries worldwide. Notable member companies include Amazon, Walmart, Aeon, and Nestle. Lotte has been a member since 2012.
Attendees at this year’s Global Summit included Shin Yooyul, Head of Future Growth at Lotte Corporation and eldest son of Lotte Group Chairman Shin Dongbin; Kim Sanghyun, Head of Lotte’s Retail Division; Park Yoonki, CEO of Lotte Chilsung Beverage; Lee Changyeop, CEO of Lotte Wellfood; Kenichi Damatsuka, CEO of Lotte Holdings Japan; and Hideki Nakashima, CEO of Lotte Japan.
Since the 'One Lotte Food Company Strategy Meeting' chaired by Chairman Shin in August last year, Lotte in Korea and Japan have continued collaboration in various areas such as raw material procurement, product exports, and joint marketing. For example, exports of Pepero, the first product to be developed as a global mega-brand, reached 70.1 billion won last year, marking a 30% increase from the previous year.
During the event, representatives from Lotte affiliates in both countries met with top executives from other consumer goods companies to explore opportunities for entering new overseas markets. They strengthened partnerships with companies such as PepsiCo from the United States, Ocado from the United Kingdom, and NTUC FairPrice, the largest retailer in Singapore. In these meetings, they reviewed the progress and results of ongoing business projects and discussed potential additional collaborations and strategies for overseas market entry.
Lotte set up an experiential meeting room and a wellness lounge at the venue to promote its brands and products to participants. The experiential meeting room showcased the group's core businesses, including food, retail, chemicals, and hotels, and featured displays of popular domestic and international products such as Choco Pie, Guylian chocolates, and zero-calorie items. The wellness lounge offered tastings of Lotte’s signature products.
A Lotte representative stated, "By networking with leading global consumer goods companies, we were able to confirm the global competitiveness of our products," adding, "We plan to accelerate our overseas market expansion by continuing partnerships with global companies."
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