Limited Edition Released with Secondary Label Attached
The Eastern Gyeongnam Branch of the Ministry of Patriots and Veterans Affairs announced on June 13 that, in commemoration of June as the Month of Patriots and Veterans, it has launched bottles of its flagship soju brand, Chamisul, with a secondary label featuring a message of patriotic support, in collaboration with the HiteJinro Masan Plant.
The secondary label produced through this collaboration includes phrases such as "June is the Month of Patriots and Veterans. We deeply engrave the noble sacrifice in our hearts," and "Patriotic Support for All," as well as the campaign logo. The initiative aims to naturally convey the meaning of patriotic remembrance to consumers in their daily lives and to help spread a culture of gratitude and remembrance.
An official from the Eastern Gyeongnam Branch stated, "Expressing gratitude and respect for national heroes is something that must be practiced throughout society," and added, "We plan to continue promoting patriotic remembrance in everyday life through ongoing collaborations with various private companies."
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