Starbucks Frequency Craze... 'Double Sticker' Event for Three Days

A 50% Increase Compared to Last Year, Signs of Merchandise Shortages
Earn 3 Extra Stars for Every Frappuccino or Blended Beverage Purchase

This summer, Starbucks is launching a special promotion for its Rewards customers, driven by the enthusiastic response to its e-Frequency event.

Starbucks Korea announced on June 13 that it will hold a "Double e-Sticker Accumulation" event until June 15. A Starbucks representative explained, "As of June 11, which marks the third week since the start of the Frequency event, the number of e-stickers issued has increased by more than 10% compared to the previous year, and the number of customers who have completed all 17 stickers has risen by about 50%, indicating a high level of participation."

During the event period, Starbucks Rewards members who purchase handcrafted beverages in stores will receive twice as many e-Frequency stickers as usual. For regular beverage purchases, regular e-stickers will be issued, and for mission beverage purchases, two mission e-stickers will be issued per cup.

The mission beverages include three limited-time summer menu items?Sea Salt Caramel Cold Brew, Grapefruit Mango Coco Frappuccino, and Double Muscat Blended?as well as Reserve beverages, Frappuccinos, and Blended handcrafted beverages.

The Starbucks e-Frequency has been a representative summer promotion since 2013. Customers who purchase a total of 17 beverages, including three mission beverages, receive a specially designed gift. This year, Starbucks collaborated with the French premium brand Lacoste to introduce eight types of merchandise, including the Wide Folding Chair, Multiple Bag, and Trenta Towel. Customers who complete all 17 stickers and meet certain conditions will also have the opportunity to receive a Wide Folding Chair Side Pocket.

During this period, Starbucks will also offer an event in which customers earn three additional Rewards stars for each Frappuccino or Blended beverage purchased. In addition, customers who place orders through the delivery-only app "Delivers" will receive free delivery.