KB Securities Pension Asset Management Center Conducts 27,000 Non-Face-to-Face Consultations in First 100 Days

On June 12, KB Securities marked the 100th day since the opening of its Pension Asset Management Center, reflecting on its achievements so far and expressing its commitment to further strengthen services tailored to customer needs.

As social interest in pensions has increased and the reality of a super-aged society has become apparent, KB Securities opened its first Pension Asset Management Center on March 4 at the Prime Center located in Daechi-dong, Gangnam-gu, Seoul. Through this center, the company began offering consultation services on pension asset management, pension-related administrative tasks, and pension systems. It also established two teams (the Prime Pension Team and the Pension Consultation Team) to implement a one-stop service system for managing customers' retirement and pension assets.

Over the past 100 days, KB Securities' Pension Asset Management Center has rapidly established itself, conducting approximately 27,000 non-face-to-face consultations. Consultations regarding the opening and funding of retirement pension accounts accounted for about 50%, while consultations on pension product management (25%), pension transfer systems (15%), and pension withdrawals and tax deductions (10%) have also steadily increased, reflecting growing interest in active pension asset management.

The increasing variety of consultations related to retirement preparation is also encouraging. Through these consultations, the center has observed that customers in their 40s are particularly interested in tax deductions, while those in their 50s focus on asset allocation. KB Securities' Pension Asset Management Center is preparing age-specific consultation scenarios and customized portfolios for various cases and is continuously enhancing these offerings.

Additionally, the center has identified customers with idle cash in their pension accounts and has informed them of the need for active pension asset management, prompting many of them to begin managing their assets as a result. The center has also played a role in providing appropriate rebalancing guidance to customers who were unaware of the maturity of principal-guaranteed products, ensuring that since the end of last year, approximately KRW 300 billion has been actively managed rather than remaining idle.

Thanks to these various efforts by KB Securities to increase customer returns, as of the end of May, the proportion of deposit-type products has decreased compared to the end of the previous year, while the proportion of performance-based products such as funds and exchange-traded funds (ETFs) has increased, yielding positive results.

Lee Honggu, CEO of KB Securities, stated, "Given the era of income cliffs that will come with a super-aged society, interest in and management of pensions have become more important than ever," adding, "KB Securities' Pension Asset Management Center will continue its efforts to provide consultation services tailored to customers' needs and to grow together with our clients as a trusted financial partner."