Jiseop Kim Appointed Head of Van Sales and Marketing for Mercedes-Benz North America

Jiseop Kim Appointed as Head of Van Sales and Marketing for Mercedes-Benz North America
First Korean to Hold Senior Executive Role at Major Overseas Subsidiary

Mercedes-Benz announced on June 11 that Jiseop Kim, currently Head of Customer Services at Mercedes-Benz USA, will officially assume the position of Head of Van Sales and Marketing for Mercedes-Benz North America effective September 1.

Jiseop Kim, Head of Van Sales and Marketing, Mercedes-Benz North America. Mercedes-Benz

He will be responsible for van sales, marketing, and customer service in the United States and Canada. North America is the second largest market for Mercedes-Benz vans, accounting for 15% of global van sales in 2024.

When Kim was promoted to Head of Customer Services at Mercedes-Benz USA in 2023, he drew attention as the first Korean to be appointed to a senior executive position at a major overseas subsidiary. Since joining Mercedes-Benz Korea in 2002, Kim has held key roles for over 20 years in major global markets including Korea, Germany, and the United States.

He has built extensive expertise across various departments such as sales, after-sales, and customer service, and is recognized for his professional capabilities.

After becoming Vice President and Head of Customer Services at Mercedes-Benz Korea in 2015, he led remarkable growth in the after-sales sector of the Korean imported car market. His achievements include securing first place in the imported car A/S category of the Korea Quality Satisfaction Index survey, expanding the Anseong logistics center, and conducting regular customer campaigns. He later moved to the German headquarters, where he served as Head of Overseas Market Management Division 1, overseeing market management in five major overseas regions.

Dimitris Psillakis, President and CEO of Mercedes-Benz USA, stated, "His outstanding expertise and proven leadership will play a major role in driving the continued growth and success of the Mercedes-Benz van business in North America, as well as strengthening satisfaction among dealer partners and customers."