Shinsegae Centum City Introduces the Quintessential Romantic Feminine Brand 'Merion'

Shinsegae Centum City is launching the clothing brand 'Merion,' targeting customers in their 20s and 30s.

Merion, which features a classic yet romantic feminine mood in its designs, is gaining significant popularity especially among young female customers. The rapidly growing fandom, which has spread quickly online, is considered a key driver of the brand's growth.

The brand is praised for its suitability for both everyday wear and special occasions, appealing to the sensibilities of female customers in their 20s and 30s.

In particular, Merion is drawing attention for its potential global market expansion, as the proportion of overseas customers is increasing alongside a strong domestic presence, thanks to its powerful online fandom. Active marketing and communication with customers via social media and online malls play a major role in boosting brand awareness and loyalty.

For customers visiting the store, a Shuka color-block scrunchie or a Pua lace shoulder bag will be given as a gift with purchases of 200,000 won or 500,000 won or more, respectively.

Merion will be available at the New Contemporary section on the 4th floor of Shinsegae Department Store until June 18.