Lotte Department Store Main Branch Opens Swiss "Mido" Store and Launches Ocean Star GMT

Swiss watch brand Mido has opened its second standalone store at the Lotte Department Store main branch in Myeong-dong, Seoul, in an effort to further expand its customer touchpoints.

Mido opened a store at the Lotte Department Store main branch.

Mido was founded in 1918 by Swiss watchmaker Georges Schaeren. The name "Mido" comes from the Spanish phrase "Yo mido," meaning "I measure," reflecting the brand's deep passion for timekeeping. Mido presents timepieces that combine watchmaking expertise with innovation, functionality, and aesthetics, and currently operates over 2,400 stores in 70 countries worldwide.

The newly opened store, which began operations on April 30, offers a wide range of the brand's signature models, including the Multifort TV Big Date and Ocean Star 39, as well as new releases such as the Multifort 8 Two Crowns and Multifort Skeleton Chronograph. In addition, upcoming limited editions and new products will be launched at this location before anywhere else.

Mido Ocean Star GMT. Provided by Mido

In particular, the store's opening has garnered even more attention with the domestic debut of the new Ocean Star GMT.

The harmonious contrast of golden yellow, deep black, and intense chocolate colors creates a design that is both vintage and chic. Mido boasts nearly a century of expertise in water resistance technology, and the newly introduced Ocean Star GMT combines both technical prowess and design excellence.

To celebrate the opening, Mido will be giving out fans?useful for the summer season?to visiting customers, and plans to continue strengthening communication with customers through various channels in the future.