Buffalo Trace to Operate 'The Bourbon Landmark' Pop-Up Store

Operates at Hyundai Department Store Trade Center
from June 13 to 26

BEX Spirits Korea, the official importer and distributor of the premium bourbon whiskey 'Buffalo Trace', announced on June 5 that it will operate the 'Buffalo Trace: The Bourbon Landmark' pop-up store at Hyundai Department Store Trade Center from June 13 to 26.

This pop-up store recreates the diverse attractions of the visitor center at the Buffalo Trace Distillery, which boasts a heritage and legacy spanning over 200 years. In particular, in addition to Buffalo Trace, Eagle Rare, Sazerac Rye, and Weller 12 Year products, the store will offer Stagg?an item rarely accessible to consumers?limited to 100 servings per day. Various classes and promotions will also be available during the event.

Additionally, a daily lucky draw event will allow customers to purchase one bottle each of hard-to-find products at reasonable prices, including Stagg, Weller, EH Taylor Single Barrel, EH Taylor Straight Rye, and the newly released EH Taylor Barrel Proof Rye, with a total of three bottles available each day. Customers who purchase bottles will also receive opportunities to win Buffalo Trace tasting tickets and merchandise, as well as a chance to attend the Buffalo Trace Antique Collection tasting event, which will be held only three times during the event period and will feature all five Antique Collection products. Furthermore, the premium bourbon whiskey Weller 12 Year will be available for purchase on a first-come, first-served basis, limited to 10 bottles per day.

During the event, daily whiskey classes will be held featuring Buffalo Trace, Eagle Rare, EH Taylor Single Barrel, and Stagg products. Anyone interested in participating can register through Naver Reservation.

A BEX Spirits Korea representative stated, "As this is the first alcoholic beverage event to be held at Hyundai Department Store Trade Center, we have prepared a wide range of Buffalo Trace products that embody its history, along with classes and events for both whiskey enthusiasts and newcomers. We look forward to your interest and participation."

Meanwhile, Buffalo Trace Distillery is the longest continuously operating distillery in the United States, with a record of winning over 500 global spirits awards. In 2013, it was designated as a National Historic Landmark, a status reserved only for significant American cultural heritage sites, and it has established itself as a global distillery representing the tradition and history of bourbon whiskey.