Premium design switch brand ONOF officially announced its entry into the market on June 1, launching its official Smart Store and airing the industry's first-ever TV commercial simultaneously.
ONOF is a new brand launched by ShindongA ES, a company specializing in wiring devices with a 30-year tradition. With the slogan "Emotion that completes the final detail of a space," ONOF redefines switches as interior design elements rather than just electrical devices. Actress Lee Yowon has been selected as the brand model, conveying a luxurious and sophisticated brand image.
The newly released TV commercial, themed "A Small Difference That Transforms a Space," features Lee Yowon and emotionally expresses ONOF switches' design sensibility, tactile feel, and harmony within spaces. The commercial will be broadcast nationwide on major channels such as YTN, TV Chosun, SBS Biz, and SBS Golf.
The newly opened Smart Store offers both ONOF's premium lineup (M, L, and E series) and standard products. Each series proposes switch choices tailored to spaces based on real premium materials such as marble, leather, and plant-based materials, as well as distinctive color sensibilities.
A representative from ShindongA ES stated, "ONOF is not just a beautiful switch, but a design item that transforms the value of a space," adding, "As a product that combines the practicality of DIY installation with the emotion of premium materials, we will provide a new home furnishing experience."
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