"Mega Berry Acai Bowl" Surpasses 1.3 Million Units Sold
Summer Season Parfaits Exceed 500,000 Units Within a Month of Launch
Coffee brand MegaMGC Coffee announced on May 30 that its "Mega Berry Acai Bowl" has surpassed a cumulative sales volume of 1.3 million units. This means that approximately seven bowls are sold every minute across its 3,600 stores nationwide.
The popularity of the "Mega Berry Acai Bowl" is attributed to its refreshing strawberries and superfood acai berries, as well as the option for customers to choose from a variety of toppings according to their preferences. The company stated, "Its cool and tangy flavor, vibrant appearance, and reasonable price have sparked a trend of social network service (SNS) certification photos since its launch," adding, "Since it became a regular menu item, over 10,000 units have been sold daily, establishing it as a steady-selling product." This item became the first dessert menu to sell over 300,000 units within a month of its release.
The two summer season parfaits released afterward have also gained popularity. The "Patbing Gelato Parfait" and the "Mangbing Parfait" have together exceeded 500,000 units in cumulative sales in less than a month since their launch. The "Patbing Gelato Parfait" reinterprets traditional flavors by topping a milk shaved ice base with red bean gelato, rice cakes, and cereal, while the "Mangbing Parfait" offers a refreshing and smooth taste through a combination of mango, coconut chips, and whipped cream.
A MegaMGC Coffee representative stated, "Our summer season marketing strategy, which was linked with cultural content, also proved effective," adding, "The total cumulative sales volume for the summer season has surpassed 2 million units, simultaneously boosting both brand awareness and synergy."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
