The commercial facilities within the 'Cheonggye SK View' apartment complex, located in Yongdap-dong, Seongdong-gu, Seoul, which is set to welcome new residents soon, have begun full-scale supply.
Amid growing attention to supply strategies based on real demand, such as the lease-first, sell-later model, stable structures designed to reduce the burden of commercial vacancy are drawing interest.
The 'Cheonggye SK View Commercial Facilities' are situated in a double-station area, within walking distance of Sindap Station on Subway Line 2 and Dapsimni Station on Line 5. As a community-based shopping center connected to a residential town of over 20,000 households, it is attracting significant attention from both end-users and investors.
The 'Cheonggye SK View' commercial facilities also boast excellent accessibility to Seoul’s major business districts such as Gwanghwamun, Yeouido, and Gangnam, as well as to mixed-use commercial areas like Cheongnyangni and Wangsimni. The area is also well connected by major road networks, including the Naebu Expressway, Dongbu Expressway, and Seongsu Bridge entrance, further enhancing accessibility.
The demand base is also solid. Including the fixed demand from the 396 households within the complex, there is a residential demand of about 20,000 households within a 1km radius, and the consumer base extends even further within the actual living area. In particular, with the redevelopment of Yongdap Districts 1 and 2 and the maintenance of the Jungnang Water Reclamation Center site underway, a new residential town of about 7,000 households is expected to be created in the future, raising expectations for mid- to long-term value.
Of particular interest to investors is the institutional mechanism designed to reduce vacancy risk. For some units, a lease-first, sell-later model is applied, meaning that actual business tenants are secured before the units are sold. This structure lowers uncertainty regarding actual use or vacancy risk and makes it easier to assess expected returns for each unit, making it attractive to investors who prioritize the stability of their investment.
The product lineup is also centered on real demand. This commercial facility consists of 56 units, all designed as first-floor street-corner stores, offering excellent visibility and accessibility. The layout accommodates both pedestrian and vehicle traffic, with an exposed location. Some units located at the intersection corners are expected to naturally attract external foot traffic.
The second floor will mainly be allocated to businesses where customers tend to stay longer. The merchandising plan includes not only daily-life businesses for residents but also F&B, healthcare, and specialized businesses targeting external visitors. The arrangement is being reviewed to create synergy between different business types. Unlike typical in-complex commercial facilities, this approach considers not just store placement but also customer inflow, dwell time, and repeat visits, raising expectations for a well-rounded commercial area.
A representative stated, "This commercial facility stands out for its proven location, demand, and product composition as an in-complex commercial facility already recognized by the market. Even looking at the sales conditions, it offers attractive features for both investors and end-users who want to reduce their initial burden," adding, "It is a rare opportunity to pursue both stability and profitability in a double-station location in Seoul."
Meanwhile, the sales promotion center for the 'Cheonggye SK View' commercial facilities is currently operating at the Dana Building on Cheonho-daero, Dongdaemun-gu.
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