Hyundai Responds to Reports of U.S. Price Hikes: "Regular Review Unrelated to Tariffs"

Hyundai Responds to Bloomberg Report on May 29

Reports have emerged that Hyundai Motor Company is considering raising the prices of all vehicle models sold in the United States as early as next week, in response to the tariff policies of the Donald Trump administration. In response, Hyundai clarified that this is part of a regular review reflecting market conditions, regardless of tariffs.

On May 29 (local time), Bloomberg reported that Hyundai is considering increasing the manufacturer's suggested retail price of all models by 1% as early as next week. The report added that the price increase would apply to newly produced vehicles, and would not affect existing vehicles already in showrooms.

Additionally, Bloomberg noted that Hyundai may also raise fees for optional items such as delivery charges, floor mats, and roof rails installed before delivery, instead of increasing the base price of the vehicles.

Bloomberg analyzed that Hyundai's consideration of price increases is one of the broad measures being taken by automakers in the United States to respond to the high tariffs imposed on imported cars and parts.

However, Hyundai stated that no final decision has been made regarding the price increase, and dismissed the reports as part of a routine price review.

Hyundai's U.S. subsidiary said in a statement, "This period is the time for our regular annual price review, which reflects market trends and consumer demand," and explained, "It is unrelated to tariffs."

The statement added, "We will continue to implement flexible pricing strategies and customized incentive programs in response to changes in supply, demand, and regulations."