Samsung Financial Selects 16 Startups for 'C-Lab Outside' Finals

On May 28, Samsung Financial Networks announced that it has selected 16 startups to advance to the finals of the '2025 Samsung Financial C-Lab Outside'.

'Samsung Financial C-Lab Outside', jointly operated by four Samsung financial affiliates?Samsung Life Insurance, Samsung Fire & Marine Insurance, Samsung Card, and Samsung Securities?and Samsung Venture Investment, is a leading open innovation program in which startups and Samsung financial professionals collaborate. The program has continued to attract steady interest and participation from startups, with the cumulative number of participants reaching 2,000 as of this year.

This year's program, held under the slogan "The First Step Toward the Future, Together with Samsung Financial," attracted 368 startups.

Participating startups proposed ideas to Samsung Life Insurance and Samsung Fire & Marine Insurance primarily aimed at enhancing customer value, such as healthcare and innovative insurance product development. For Samsung Card and Samsung Securities, they submitted a variety of ideas to strengthen the competitiveness of financial platforms such as Monimo and mPOP, and to expand business areas.

Following a review by each financial affiliate, four startups were selected per company, resulting in a total of 16 finalists.

Samsung Life Insurance selected four startups: SelectStar (AI model performance and reliability enhancement solutions specialized for the financial sector), Ames (AI-based insurance claim assessment efficiency), WeNew (AI-based health coaching chatbot service), and PuzzleData (data analytics-based insurance process efficiency). Samsung Fire & Marine Insurance selected MerakiPlace (automated process for remote medical consultations and claims), Enterple (large-scale document preprocessing solutions), Cambridge Mobile Telematics (smartphone-based car accident detection solutions), and Cyberwrite (cyber risk report-based marketing and underwriting process efficiency).

Samsung Card chose four startups: GhostPass (biometric-based payment), Asta (generative AI agent-powered personalized marketing content creation), WinningEye (contactless biometric authentication solutions), and DailyPay (risk-hedged early payment business model). Samsung Securities selected NewzStock (natural language-based AI stock screener service), HVSmith (AI-based QA test automation service), Philsang (AI-based real-time phishing and impersonation URL detection solutions), and Qubic (secure synthetic data-based data analytics solutions) as its partner startups.

Each of the 16 startups will receive 30 million KRW in solution development funding and will work with Samsung financial affiliates' business departments over the next five months to refine their collaboration ideas. At the final presentation event scheduled for late October, the top startup from each financial affiliate?a total of four teams?will receive an additional award of 10 million KRW each. Samsung Financial Networks also plans to continue discussions on follow-up business collaborations and potential equity investments with the 16 finalists.

Meanwhile, on the same day, Samsung Financial Networks held a congratulatory event at the Samsung Financial Campus in Seocho-gu, Seoul, inviting employees of the 16 finalist startups. Employees from Samsung financial affiliates who will collaborate with the startups to refine their ideas also attended, providing an opportunity for communication aimed at successful partnership.