Seven-Part Global Commercial Series Released
Videos Spark Buzz with Over 40,000 Comments
A global and unique commercial featuring Samsung Electronics' recently launched 'Bespoke AI' products is gaining popularity.
According to Samsung Electronics on May 28, this commercial is a series of seven videos that cleverly showcase product features by overlaying surreal virtual graphics onto real-world backgrounds.
In the 'Bespoke AI Combo' episode, a washer-dryer appears next to the Statue of Liberty, washing and drying gloomy clouds until they are clean.
In the 'Bespoke AI 400W' episode, a vacuum cleaner creates a gust of wind, sucking in surrounding objects and even straightening the Leaning Tower of Pisa vertically.
The seven Bespoke AI commercials are available on the YouTube and social media channels of Samsung Electronics' overseas subsidiaries. The videos have sparked significant attention, surpassing 40,000 comments.
Song Jungeun, Executive Director of Samsung Electronics' Digital Appliances (DA) Division, said, "We planned the commercials to entertainingly highlight the convenience and differentiated benefits of Bespoke AI appliances," and added, "We will promote the brand's value worldwide from various perspectives, positioning it as a life companion that dramatically reduces the difficulties of household chores."
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