Nonsan Strawberry, the signature specialty product of Nonsan City in South Chungcheong Province, has taken another step toward entering the global market.
On May 27, Nonsan City announced that on the previous day, Mr. Don Anthony, Chairman of the Board of the global conglomerate The Nation Trust Holding LCC, headquartered in Abu Dhabi, United Arab Emirates, visited Nonsan and signed a memorandum of understanding (MOU) with Mayor Baek Seonghyeon to establish a foundation for mutual cooperation.
The signing ceremony was attended by representatives of The Nation Trust Holding LCC, as well as the CEO of JS Global Funding Partners LLC, a global financial consulting firm. The participants explored various possibilities for exchange, focusing on agricultural and trade cooperation between Nonsan and the UAE.
Mayor Baek stated, "Nonsan is the largest strawberry-producing region in Korea and has established itself as a premium agricultural brand with global competitiveness through continuous variety development and quality management. Active overseas exports are underway, especially for varieties known as the 'king of strawberries,' such as Kingsberry and Vitaberry."
He added, "We have confirmed the potential for Nonsan Strawberry to go global through the successful response at international exhibitions. If we open export routes to the Middle East and hold an agri-food expo in the UAE, we will see the 'king of strawberries meeting the king' become a wonderful reality."
Chairman Don Anthony said, "I was deeply impressed by the quality of Nonsan Strawberry. The quality and reputation of various local agricultural products, including strawberries from Nonsan, have been fully confirmed. I propose that we establish a practical cooperation system in various fields, such as smart agriculture and agricultural product exports."
He also officially requested the signing of an additional MOU in the UAE.
In response, the city plans to begin working-level discussions in earnest with The Nation Trust Holding LCC and related companies to promote practical exchanges and attract investment.
In particular, Nonsan is signaling a diversification of its export markets, expanding from Southeast Asia to India and the Middle East, and is preparing for a full-scale entry into the global market.
Meanwhile, at the event, Mayor Baek Seonghyeon introduced that "the world's first Nonsan World Strawberry Industry Expo is scheduled to be held in Nonsan in 2027." Foreign participants showed great interest and expressed their desire to visit if given the opportunity.
As Nonsan Strawberry expands onto the international stage, the brands "Nonsan in the World" and "Strawberry Kingdom Nonsan" are expected to become even stronger.
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