Lotte Department Store Gwangbok Branch Brings Together Emotional Illustration Goods and Baby Clothing in One Place!

Held Simultaneously on the First Basement Floor of Lotte Department Store Gwangbok Branch from May 30 to June 5
"Oengeogigeu" ? A Unique Name Meaning "A Giraffe Picture Drawn with the Left Hand," Showcasing Cheerful, Distinctive Art Goods

Lotte Department Store Gwangbok Branch will operate popup stores for the emotional illustration brand "Oengeogigeu" (which stands for "a giraffe picture drawn with the left hand") and the infant and toddler specialty brand "Topten Baby" simultaneously on the first basement floor from May 30 to June 5.

Lotte Department Store Gwangbok Branch Popup.

This event is designed to provide customers with a richer shopping experience and more opportunities to engage with brands. It is drawing attention as an unusual combination that can satisfy the tastes of a wide range of customers, from the MZ generation to families with young children.

First, the "Oengeogigeu" popup store, located at the special event space on the first basement floor of Aqua Mall, is an emotional brand with the unique concept of "a giraffe picture drawn with the left hand." Its cheerful artwork and warm color palette are captivating the sensibilities of the MZ generation.

The brand's signature quirky lines and witty phrases are featured on a variety of illustrated goods, including t-shirts, stickers, and keyrings, offering small moments of comfort and laughter to visitors.

This popup was planned to introduce "Oengeogigeu," which is popular among the MZ generation for its original concept and cheerful artwork, to customers in the Busan area and to expand its connection with the younger generation.

During the same period, the "Topten Baby" popup store will also be held for the first time at Lotte Department Store Gwangbok Branch, at the Fountain Square on the first basement floor of Aqua Mall.

"Topten Baby" is a brand loved by many families with young children for its reasonable prices and practical designs. At this popup, there will be a 1+1 promotion on all baby items, and a baby handkerchief will be given as a gift to customers on a first-come, first-served basis. This event aims to provide a more meaningful shopping opportunity for customers who value practicality and reliability when purchasing baby clothing.

Yoon Taegu, Head of Sales Planning at Lotte Department Store Gwangbok Branch, said, "Through the two popup stores, we plan to offer a special experience that spans all generations, from emotional artwork that adds a touch of sentiment to everyday life to practical baby clothing. We hope that customers visiting Gwangbok Branch will enjoy an even more diverse and delightful time."