A Total of 14 Exclusive Sticks Now Available for lil Hybrid
KT&G announced on the 27th that it has launched a new stick product exclusively for lil Hybrid, called 'MIIX ICE MOA', at convenience stores nationwide.
The newly released 'MIIX ICE MOA' features a product package that uses yellow-green and pink tones as the main colors to create a bold impression. With this new launch, the lineup of lil Hybrid exclusive sticks under the MIIX brand has expanded to a total of 14 varieties, including 'MIIX', 'ICE DOUBLE', and 'ICE BANG'.
Launched in 2018, lil Hybrid is a product equipped with KT&G's proprietary technology that allows the use of both a liquid cartridge and a stick simultaneously. It has received strong positive feedback from consumers by maximizing convenience, such as providing abundant vapor and solving the inconvenience of cleaning. In particular, in July 2023, KT&G upgraded and released 'lil Hybrid 3.0', which incorporates advanced technologies such as three different smoking modes and a pause function.
Hong Daehwa, Head of the NGP Business Division, said, "We are leading the domestic e-cigarette market by launching innovative devices and a variety of sticks that reflect the diverse needs of consumers," adding, "We will continue to strengthen our competitiveness by continuously expanding the product portfolio of lil Hybrid exclusive sticks in the future."
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