Lineup of Popular Luxury Brands Strengthened
Including The Row, Fendi, and Miu Miu
On May 26, Gmarket and Auction, e-commerce platforms under the Shinsegae Group, announced that they have onboarded the overseas luxury boutique 'Adorelux' to their platforms, further strengthening their direct purchase luxury goods offerings.
Adorelux has established official partnerships with popular local boutiques and luxury brands reflecting the latest trends in Europe and other global markets. The company is gaining attention by curating popular Gen Z brands, offering practical items, and introducing limited-edition and exclusive products through a variety of themed luxury shopping experiences.
Through the onboarding of Adorelux, Gmarket and Auction aim to enhance their lineup of global premium brands. Customers can now access popular products from brands partnered with Adorelux, such as Stow London, Scarosso, and Mytheresa, as well as luxury brands including Issey Miyake Bao Bao, The Row, Burberry, Stone Island, Fendi, Celine, and Miu Miu. In addition, domestic customers can benefit from an optimized customer service (CS) system and a streamlined return process.
To mark the launch of Adorelux, a strong discount promotion is being offered. Until May 31, customers can use an 8% discount coupon, applicable to purchases over 10,000 KRW, for a maximum discount of up to 300,000 KRW. Any Gmarket or Auction customer can download and use the coupon, which is valid for all Adorelux products available on both platforms.
A Gmarket representative stated, "By onboarding Adorelux, we are strengthening our lineup of young and trendy direct purchase luxury goods," adding, "We hope for great interest as we introduce a variety of luxury fashion items at reasonable prices, including a special section where our merchandisers recommend the hottest items."
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