KAIST (Korea Advanced Institute of Science and Technology) Distinguished Professor Lee Haeshin and a team of young researchers have jointly developed the high-performance hair loss care brand 'GRABITY,' which made its successful debut in the Taiwanese market on May 22 through momo Home Shopping.
Polyphenol Factory announced on May 23 that all GRABITY products were sold out during a home shopping broadcast hosted by Tsuei Jiaxuan, a popular show host known as Taiwan's 'Queen of Sales.'
The 'GRABITY Boldifying Shampoo' introduced through home shopping contains a high concentration of the patented ingredient LiftMax 308™. The polyphenol complex-based technology forms a protective barrier on the hair, reducing damage from external stimuli. Clinical trials have proven that a single use increases hair thickness by 19.22% and volume by 87.27%.
The mechanism of this ingredient has been published in the SCI-level international journal Advanced Materials Interfaces, further demonstrating the scientific validity of its targeted delivery and sustained release technology.
The product is composed of EWG Grade 1 ingredients and a 100% vegan formula, and has received the highest 'Excellent' rating from Germany's Dermatest, ensuring both safety and functionality. By using containers made from recycled coconut shells, the product also meets the 'clean beauty' standards favored by global consumers.
GRABITY's overseas sales manager, Isaac Na, explained, "Taiwan's hot and humid climate makes it easy for hair to become limp, so there is a high demand for voluminous styling. GRABITY left a strong impression on local consumers by providing immediate results after just one use."
Within just one year of its domestic launch, GRABITY has recorded a cumulative production of 1.2 million bottles and cumulative sales of 20 billion KRW, establishing itself as a popular brand in the hair loss shampoo market.
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