Samsung Fire & Marine Insurance Sees YouTube Channel Subscribers Surge Tenfold in One Year

Content on Guide Dogs, Economy, and Children's Education Gains Popularity

Samsung Fire & Marine Insurance announced on May 16 that the number of subscribers to its YouTube channel has surged more than tenfold in just one year.

The subscriber count increased from around 40,000 in May last year to 552,000 as of this date.

Samsung Fire & Marine Insurance communicates with subscribers through content on guide dogs, the economy, and children's education.

The channel consistently incorporates the new theme introduced this year, "Protecting Everyday Life, Dreaming Beyond," throughout its content.

The flagship series "School of Guide Dogs" has evolved into its second season. It has gained significant popularity by covering not only the warm daily lives of guide dogs and trainers but also a variety of useful information for pet owners. Samsung Fire & Marine Insurance operates the Samsung Fire & Marine Guide Dog School for the visually impaired.

The newly launched "Money Chat" this year shares practical knowledge under the concept of "Lectures to Protect Your Money in Everyday Life," targeting young professionals and newlyweds.

The new corporate advertisement released last month, which highlights Samsung Fire & Marine Insurance's various daily innovation activities beyond insurance, recorded 3.8 million views within two weeks of its release.

Other popular content includes "Sambyeolkapoli," a children's educational program created in collaboration with Robocar Poli to support the daily lives of parents raising children, and the interview series "Cancer and Back to Everyday Life," which focuses on the recovery of cancer survivors.

The channel delivers Samsung Fire & Marine Insurance's unique message of protecting everyday life and inspiring dreams beyond.

A representative from Samsung Fire & Marine Insurance stated, "Our YouTube channel is not just a corporate PR tool, but a communication touchpoint that brings us closer to our customers. Moving forward, under the identity of 'Protecting Everyday Life, Dreaming Beyond,' we aim to break stereotypes about the insurance industry, drive paradigm shifts, and become even more approachable to our customers."