Ice Cream, Cookies, and Xylitol
Boosting Marketing with the Group's Signature Mint Color
On May 13, iM Financial Group announced that it had launched a collaboration project with No Brand, Emart's private label, utilizing the group's representative characters, Dandi and Ddokdi.
iM Financial Group explained that, upon completing the group name change, it sought to secure various customer touchpoints and build familiarity with customers in the Seoul metropolitan area. To strengthen awareness of the 'iM' brand, the company developed a range of F&B products in collaboration with No Brand.
The products include Mint Chocolate Pearl Ice Cream, Mint Chocolate Chip Cookies, Xylitol, and Mint-Flavored Mouthwash. The first release features two food and beverage products using the highly popular 'mint chocolate' flavor, which has a strong fan base, as well as two products inspired by the refreshing qualities of mint itself.
The new products will be available at No Brand and Emart stores. Going forward, iM Financial Group plans to use these items as customer giveaways at offline events such as iM Financial pop-up stores, and will pursue various additional collaborative branding initiatives.
Until May 16, the group will hold a mint product launch event on its official Instagram account, 'iM Town.' Customers who leave a comment sharing their expectations for the new mint products will have a chance to win an iM Mint-Flavored Mouthwash through a drawing.
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