Lotte Homeshopping Signs Exclusive Overseas Export Deal for KAIST Hair Loss Shampoo "Gravity"

Full-scale Export Begins in Five Countries Across Europe and Asia
Over 10,000 Bottles to Be Exported Annually to France, Italy, and More

Lotte Homeshopping announced on May 12 that it had signed an exclusive contract for the overseas export of "Gravity," a shampoo known as the KAIST hair loss shampoo, at the Porte de Versailles exhibition center in Paris, France, on the 11th.

Lee Haeshin, CEO of Polyphenol Factory (left), and Kim Jaekyem, CEO of Lotte Homeshopping, are posing for a commemorative photo after signing an exclusive contract for the overseas export of the functional hair loss shampoo "Gravity" at the Porte de Versailles exhibition center in Paris, France, on the 11th. Provided by Lotte Homeshopping

Gravity is a functional hair loss shampoo brand developed by Polyphenol Factory, a startup founded by Lee Haeshin, a distinguished professor of chemistry at KAIST. It contains the patented ingredient "Liftmax," which has been proven to help alleviate hair loss.

Through this export contract, Lotte Homeshopping plans to exclusively export 10,000 bottles of Gravity shampoo annually, starting with five countries including France and Italy. The company aims to expand into more than 10 countries by implementing localization strategies for each market and identifying new partner companies.

Previously, in September of last year, Lotte Homeshopping signed a business agreement with Polyphenol Factory for the development and commercialization of functional cosmetics and has since been the sole distributor of Gravity shampoo in the industry. During the first broadcast, 20,000 bottles were sold within 60 minutes, and cumulative sales have now reached 150,000 bottles.

The two companies expect to maximize synergy by entering the global market based on Gravity's domestic success. Kim Jaekyem, CEO of Lotte Homeshopping, stated, "We will continue to support the global expansion of differentiated products and strengthen our position as a multi-channel distribution platform."