"Connecting Through Cooking"... LG Electronics Unveils This New Space

An Experiential Playground
Make Your Own Food and Enjoy Hands-On Activities

A new experiential space has been created where visitors can make desserts themselves using a variety of LG Electronics' kitchen appliances or enjoy various types of content. This is LG Electronics' new customer experience space aimed at the younger generation.

On May 11, LG Electronics announced that it has recently established a kitchen appliance experience zone at 'Ground 220,' located in Yeongdeungpo-gu, Seoul. In the new exhibition area called 'Foodie Ground,' which resembles a real kitchen, visitors can freely purchase ingredients and create their own snacks, desserts, and beverages.

LG Electronics introduces a new customer experience space at 'Ground 220,' where customers can make desserts using various kitchen appliances and enjoy diverse content together. Photo shows an LG Electronics model making desserts using various ingredients. Photo by LG Electronics

The intention is to allow YG (Young Generation) customers to naturally experience the differentiated features of LG Electronics' kitchen appliances while making a variety of desserts.

Visitors can use prepared drinks and fruits, as well as herbs grown in LG Electronics' plant appliance 'Tiiun,' to make highballs, or use a water purifier to brew drip coffee. In addition, they can enjoy Mexican snack Dorilocos, hot dogs, popcorn, and more by using the lightwave oven that finds the optimal recipe through barcode scanning.

Established at the end of 2023, Ground 220 is a space where visitors can experience a wide range of LG Electronics products and programs. LG Electronics regularly introduces new space concepts and experience programs tailored to different themes, strengthening communication with various generations. The company is proposing 'customized daily life' for people of all generations.

Kim Seoyeon, head of CX at LG Electronics, said, "Through Ground 220, which communicates with YG customers in new ways like a playground, we will provide a differentiated customer experience with LG Electronics' diverse products."