KleanNara and Daysdays Launch Joint Campaign to Support Women from Vulnerable Groups

Sanitary Pad Support and Donation of Proceeds

KleanNara announced on May 9 that it has launched a joint campaign with the swimwear brand Daysdays to support women from vulnerable groups.

This campaign, titled 'FOR EVERY HER,' is a collaboration between KleanNara's feminine care brand Dearskin and Daysdays. Under the concept of "For the women we support," the campaign aims to promote women's health and rights, and to help women love themselves more. The initiative ran for about two months starting in March, which included International Women's Day, and involved providing sanitary pads and donating proceeds.

To commemorate the 117th anniversary of International Women's Day this year, Dearskin donated 117 boxes of Dearskin sanitary pads, worth approximately 12 million KRW, to the Incheon Gyeyang-gu Community Child Center through the international relief and development NGO Good Neighbors. Additionally, Dearskin held a participatory event through its official social media channels, offering a package containing Dearskin products and a limited edition Daysdays bandana to customers who left supportive messages in the comments.

As a joint planner, Daysdays designed and sold four types of limited edition bandanas for this campaign, donating the entire proceeds of 7 million KRW to Good Neighbors to contribute to sharing and support.

A representative from KleanNara stated, "Beyond simply donating goods, we organized this campaign to encourage women to respect their own health and lives," adding, "We will continue to carry out various activities that reflect Dearskin's unique brand value so that women can enjoy a more comfortable daily life."