On May 8, Artist Company and Artist Studio, two leading comprehensive entertainment companies in Korea (hereafter referred to as 'Artist Group'), announced that they have officially entered the planning and development phase for the joint production of the much-anticipated drama "Reborn Rich" Season 2. This project is a large-scale content collaboration that combines the unique strengths of Artist Company and Artist Studio, marking the first work that fully demonstrates the integrated production capabilities of the Artist Group and serving as a symbolic project for the group.
"Reborn Rich" Season 2 will be set against the backdrop of a global corporation, depicting the protagonists' spectacular journeys of success, love, and ambition for power on the international stage. Building on the success of Season 1, the new season will introduce new characters and storylines, promising an expanded universe and a higher level of drama quality.
For this season, Artist Company will lead the overall planning and development, while Artist Studio will be responsible for providing the IP and executing the production, adopting a joint production model. The project brings together Artist Company's expertise in content strategy and Artist Studio's proven production know-how, developed through numerous projects, in a seamless collaboration.
A representative of Artist Company stated, "This project is a strategic content targeting the global market. From the early stages of planning, we have been developing the storyline and characters with emotional resonance for international viewers in mind."
A representative of Artist Studio added, "Based on our production expertise rooted in IP, we are putting our utmost effort into making Season 2 surpass its predecessor."
Meanwhile, this work is the first official project to be introduced since Artist Group established its integrated production system through the merger of Artist Company and Artist United. It is drawing attention as the starting point for the creation of a full-fledged global content ecosystem, thanks to strategic investment from Maekyung Media Group and collaboration with the MBN channel.
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