DYD announced on May 7 that its color cosmetics brand lilybyred has been selected as the May "OLIVE YOUNG PICK" brand by Olive Young. The company plans to expand consumer engagement by launching new products, as well as offering limited edition sets and discount promotions.
"OLIVE YOUNG PICK" is a beauty curation promotion in which Olive Young selects brands each month based on customer preferences and sales performance. As it leverages major distribution channels, the promotion is expected to enhance both marketing and sales effectiveness, thereby boosting brand awareness and performance.
To commemorate its selection as the OLIVE YOUNG PICK, lilybyred is introducing the "Soft Glow Collection." This daily makeup line is themed around "a gentle glow as if kissed by dew" and consists of a total of 11 products spanning lips, eyes, and cheeks.
The lineup includes a variety of products such as the "Balming Dewy Tint," which creates a natural semi-gloss finish reminiscent of a combination of lip balm and glow tint; the "Dewy Fit Palette," a 13-shade palette that can be used as both eyeshadow and blusher; and the "Love Beam Cheek Balm," a cream blusher available in new nude-inspired shades. Some items will be released as Olive Young exclusive sets that include special gifts.
In addition, several of lilybyred’s existing popular products have also been selected as OLIVE YOUNG PICK items and will be featured in the month-long discount promotion. These include the "Sweet Liar Milky Tint," known for its water-blur formula; the "Angkeum Liar Coating Tint," which delivers a juicy shine; the "Survival Penliner Natural," offering natural ash-toned shading; and the "Stareyes Nine to Nine Slim Eyeliner," designed for precise application.
A representative from lilybyred stated, "We are delighted to be able to introduce our new products both online and offline through this OLIVE YOUNG PICK event. With the launch of exclusive sets that include gifts, as well as generous discount benefits, this is a great opportunity for those looking for daily makeup products for spring."
Meanwhile, lilybyred’s "Soft Glow Collection" will be available at Olive Young stores nationwide and on the online mall from May 1 to May 29.
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