On May 2, Lotte Mall Dongbusan Branch held a joint campaign for traffic safety and child rights protection in collaboration with the Gijang Police Station and Gijang Urban Management Corporation to mark Family Month.
As part of efforts to create a safe traffic culture, the mall operated experiential booths aimed at preventing traffic accidents, fostering an environment where children are safe and respected, and carried out a variety of social contribution activities to help promote children's rights and interests.
This campaign is being conducted nationwide under the message "Respect children as they are," aiming to raise awareness of the importance of protecting children's rights and creating a healthy nurturing environment.
Yoon Hyungjin, the manager of Lotte Mall Dongbusan Branch, stated, "Through the positive parenting relay campaign to prevent child abuse, we plan to actively utilize a variety of resources to ensure real prevention," adding, "We will continue our social contribution activities so that children in the local community can smile safely and happily."
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