Immersive Digital Content Featuring Cats and Tigers Unveiled at the National Museum of Korea
Experience Traditional Korean Art through Innovative 3D and Motion Graphics
New Exhibits Aim to Bring Korean Culture Closer to Visitors of All Backgrounds
The National Museum of Korea announced on April 30 that, in celebration of Family Month, it will unveil two new immersive digital contents, "Hwajoyeongmo, A Day in the Life of a Cat" and "Roar, Tiger - Valiantly, Wonderfully, Delightfully," at Immersive Video Hall 1 on May 1.
The National Museum of Korea presents "Roar, Tiger - Valiantly, Wonderfully, Delightfully" as a digital immersive content. National Museum of Korea
These two contents, released for the first time in about three years, are characterized by vividly and familiarly recreating various elements of traditional culture through digital technology. Visitors can experience the small creatures depicted in the National Museum of Korea's collection of hwajoyeongmo (bird-and-flower and animal paintings) in a lifelike manner.
In order to maintain the feel of the original paintings while creating the appearance of real, living movement, 3D modeling assets and motion graphic sources were utilized. The cat in Byeon Sangbyeok's painting wanders around the Baekryeongbong area of Bukansan in Samcheong-dong, while the cat playing in front of the sarangchae of Okhojeong follows a butterfly painted by Nam Gyeu into a willow forest outside the house. The surrounding landscapes and creatures are depicted with vivid realism.
The tiger in the painting is rendered with a highly realistic 3D model that meticulously restores even individual hairs, while the tigers found in rank badges and mother-of-pearl lacquerware are given a stop-motion feel by separating their joints to emphasize humor. Music by director Lee Jisoo also completely changes the atmosphere according to the characteristics of each material, offering an experience akin to watching three short films in succession.
Kim Jaehong, Director of the National Museum of Korea, stated, "The newly presented immersive content utilizes a wide variety of themes that embody Korean aesthetics, helping visitors feel closer and more comfortable with the museum and cultural heritage. Even those without prior understanding of Korean traditional culture can easily enjoy it, so I believe it will contribute to widely promoting Korean culture not only to visitors from around the world, but also through upcoming international events and overseas cultural centers."
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