Themed Events and Interactive Activities Abound, Including "Kinder Universe Fair" and "Relay Super Week"
Dongbusan Branch: Micro Kickboard Pop-up Store and Lotte World Character "Loti and Lorry" Parade
Gimhae Branch: Musical Gala "Serenade" on Children's Day Featuring Animation Characters
Lotte Premium Outlet Dongbusan and Gimhae branches will hold a Super Happy event in May, the Month of Family, offering a variety of promotions and generous benefits to express gratitude to their customers.
With Super Happy as the main theme, the outlets are preparing a range of events and special offers tailored to family-oriented holidays such as Children's Day and Parents' Day. In particular, as the main gift-giving season begins, they plan to attract customers' attention with themed events for families such as the "Kinder Universe Fair" and "Relay Super Week," as well as participatory activities.
First, Lotte Outlet will host the "Kinder Universe Fair" until May 6, featuring experiential themed events and discount promotions for children.
At the Dongbusan branch, customers who purchase toys worth 60,000 won or more at the Toys"R"Us on the third floor by May 5 will receive a 10,000 won Lotte gift certificate. Additional discounts will be offered on popular products such as PlayStation and Nintendo, as well as on various kids' brands including New Balance Kids, French Cat, and Daks Kids. In addition, a Micro Kickboard pop-up store will be held until May 13 to celebrate Children's Day. At the Gimhae branch, the newly opened Nike Kids store will provide additional shopping discounts.
The outlets have also prepared a wider variety of attractions. At the Dongbusan branch, a fantasy fairy tale parade featuring characters Lorry, Loti, and fairies who have traveled from Magic Forest will be held at 6 p.m. on May 3 and 4, and at 4 p.m. on May 5. Visitors can enjoy upgraded characters and even more spectacular performances.
At the Gimhae branch, a musical gala event titled "Serenade" will take place twice on Children's Day, May 5, at 2 p.m. and 4 p.m. The event will feature performances of popular animation and movie soundtracks, as well as character appearances, providing a unique experience for the whole family.
To meet the demand for vacation and travel products, a Relay Super Week will also be held, featuring a variety of popular sports and outdoor brands.
At the Dongbusan branch, the North Face Edition Outlet Super Week will run until May 8, and the "Klattermusen" Super Week, offering up to 50% off, will continue until May 14. At the Gimhae branch, an additional Adidas discount promotion will be available until May 6, and an extra 20% discount on all Under Armour products will be offered until May 11. Both Dongbusan and Gimhae branches will also host a New Balance Super Week, providing an additional 25% discount from May 1 to 21.
In addition, the 43rd Lotte Children's Art Contest will be held at both the Dongbusan and Gimhae branches. Since its inception in 1979, coinciding with the opening of the department store, this signature event has attracted around 150,000 participants to date. This year, a total of 13,000 children will be recruited. Children who wish to participate can choose between "Drawing at Home" or "Drawing On-Site."
For "Drawing at Home," children can create their artwork at home and submit it in person between May 1 and 25 at any department store location or at the culture center or information desk of five outlet branches (Dongbusan, Paju, Icheon, Buyeo, Gimhae). Participation is free of charge, and up to 10,000 children will be accepted on a first-come, first-served basis.
"Drawing On-Site" will take place simultaneously at the outdoor cultural spaces of five Lotte Outlet branches, including Dongbusan and Gimhae, from 10:30 a.m. to 4 p.m. on May 17. As in previous years, children will create and submit their artwork on-site. The participation fee is 6,000 won, and up to 3,000 children can take part. Applications can be submitted through the Lotte Department Store application until May 4.
Kim Chankyu, Sales Team Leader at Lotte Mall Dongbusan, said, "In celebration of the Month of Family, we have prepared themed events and practical benefits that the whole family can enjoy together. In particular, we will focus on content and promotions for children and family visitors to enhance customer satisfaction."
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