Aqua di Parma, Orose Line, and More
Gwangju Shinsegae Co., Ltd. (CEO Lee Donghun) announced on April 24 that it is introducing a variety of perfume items that allow customers to enjoy floral scents for the spring season.
Recently, the trend of "small luxury," which refers to small indulgences for oneself, has been gaining popularity, especially among the MZ generation, leading to a growing preference for high-end perfumes. In response to this demand, Gwangju Shinsegae has been attracting attention by continuously launching new perfume products.
Employees are showcasing new products at the Aqua di Parma store on the 2nd floor of the main building at Gwangju Shinsegae. Photo by Gwangju Shinsegae
Gwangju Shinsegae is showcasing "Allegra Fiori d'Amore Eau de Parfum" at the newly opened Bulgari Perfume store on the 2nd floor of the main building. This fragrance features a lavish floral scent that combines raspberry and a sensual signature rose note, evoking the feeling of holding a grand bouquet of roses. As part of a new promotion, customers who purchase more than 200,000 KRW from the Allegra collection will receive a 10ml perfume and a Magnifying Kit as gifts.
"Elladaria" by Creed is characterized by a harmonious blend of three types of roses, reminiscent of those blooming in a subtle dawn garden. It is priced at 310,000 KRW for 30ml and 470,000 KRW for 75ml. With the purchase of a perfume, customers will receive a Discovery Kit and an atomizer as gifts.
"Fresia Eau de Cologne" by Santa Maria Novella is priced at 145,000 KRW for 50ml and features a powdery floral scent created by the combination of transparent freesia and soft iris.
The "Orose Line" by Diptyque, priced at 428,000 KRW, is popular for its set including a rose-scented perfume, hair mist, and hand cream. For purchases over 300,000 KRW, customers will receive a 5ml deluxe perfume and two 20ml body care products as gifts.
The Italian niche perfume brand Aqua di Parma has recently launched the new "Buongiorno" line. Hand cream and body wash have also been released, offering a variety of options. The Buongiorno line is characterized by its warm sunlight and fresh fruit scents, much like its lemon-colored perfume bottle. It is available in 12ml for 75,000 KRW, 50ml for 250,000 KRW, and 100ml for 380,000 KRW.
Shim Hanseong, head of the accessories team at Gwangju Shinsegae, said, "We are introducing a variety of perfumes with floral and fruity scents for the spring season," and added, "We hope customers will find the scent that suits them best by experiencing these new spring-inspired fragrances at Gwangju Shinsegae."
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