GS25 Launches Six Types of "Seventeen" Bread... Includes Stickers Featuring Member Characters

Collaboration with Official Mobile Game "Puzzle Seventeen"
Six Types of Bread Available for a Limited Time from April 25 to June 18

On April 24, GS25 announced that it will launch six types of bread inspired by the characters from HYBE IM's mobile puzzle game "Puzzle Seventeen," in collaboration with the game.

Puzzle Seventeen is an official mobile puzzle game produced with direct participation from HYBE's artist Seventeen. The game features Seventeen characters reimagined as SD (super deformed) characters, scenarios that can be unlocked through puzzle play, costumes replicating stage outfits, mini-room decorating features, and previously unreleased real-life photos, all reflecting Seventeen's creative ideas.

The six types of bread featuring the character IP from "Puzzle Seventeen" capture the individuality and characteristics of each member. The refrigerated bread lineup includes: Mingyu & Vernon "Cream Cheese Chocolate Chip Cookie" (2,800 KRW), and Jun & Wonwoo "Lemon & Grapefruit Macaron" (3,800 KRW). The ambient bread lineup consists of: S.Coups, Hoshi & Woozi "Strawberry Cream Mammoth Bread"; Jeonghan & Joshua "Condensed Milk Stick Bread"; The8 & Dino "Vanilla Cream Castella"; and Dokyeom & Seungkwan "Mocha Cream Bread" (each 2,000 KRW). These breads will be available for a limited time until June 18.

Each product includes one randomly selected sticker (from a total of 65 types, five per member) featuring the artist characters in popular costumes. The stickers are designed to evoke the world of the game.

On the GS25 app "Woori Dongnae GS," a special event will be held to celebrate the product launch, offering limited-edition memorabilia and in-game special items. When customers purchase the eligible products using GS Pay, they receive one stamp per purchase. Each stamp allows up to eight entries for prize draws. Through a lottery, over 25,000 prizes will be given away, including "Puzzle Seventeen" diorama and sticker sets.

Ji Byungjoo, Manager of the Partnership Marketing Team at GS Retail, stated, "GS25 actively incorporated MZ generation culture in this collaboration, and we expect that combining delicious bread with character collecting elements will enhance customer satisfaction. We will continue to propose expanded customer experiences through a variety of products linked to content in the future."