Maekyung Media Group, which includes the general programming channel MBN, has made an investment of 18 billion KRW in the comprehensive entertainment company Artist Group.
On the 21st, Artist Group and Maekyung Media Group announced through a disclosure that the full investment amount of 18 billion KRW from Maekyung Media Group to Artist Group had been paid in. Last month, the two companies entered into a strategic partnership to target the global K-content market.
Artist Group is a company formed through the merger of Artist Company, a management agency founded by actors Lee Jungjae and Jung Woosung, and Artist United, a KOSDAQ-listed company based on an artificial intelligence (AI) big data platform business.
Through cooperation with MBN, the company plans to establish an all-in-one system encompassing content production, distribution, and broadcasting. Artist Group will serve as the "MBN Studio" and will take the lead in discovering and producing content. The company first plans to solidify its position through the drama "First Lady," which will air on MBN in the second half of the year.
"First Lady" (produced by Studio Jidam, Artist Studio, and Roadshow Plus) tells the story of an unprecedented event in which a husband, newly elected as president, demands a divorce from his wife, who is set to become the first lady. The cast includes actors Eugene, Ji Hyunwoo, and Lee Minyoung. The script is written by Kim Hyungwan, who previously worked on the film "Superstar Gam Sa-yong" (2004) and the drama "Dream High 2" (2012).
Artist Group stated, "Starting with 'First Lady' in the second half of the year, we will continue to produce innovative and creative works and take responsibility for setting trends in the K-content market."
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