Collaboration Using the Convenient Meal Brand '3-Minute'
Special Collaborative Menu Also Introduced at Rollipollykotto
Ottogi announced on April 22 that it has launched collaborative apparel with the domestic sports brand HDEX, utilizing the intellectual property (IP) of its flagship '3-Minute' brand.
The collection consists of a total of six items: one short-sleeve t-shirt, two sleeveless shirts, one ball cap, and two pairs of shorts. The collaborative products will be exclusively unveiled through a special event on Musinsa. Ottogi will package the apparel in a meal kit format and deliver it together with a workout guide postcard.
To commemorate the collaboration, Ottogi will offer a special menu item, the 'HDEX Protein Bomb Curry,' at its brand experience space, Rollipollykotto, for two weeks starting from the launch date.
An Ottogi representative stated, "We planned this collaboration with HDEX to help promote a healthy lifestyle for consumers," and added, "We hope that the '3-Minute' brand, which was launched in 1981, will become even more approachable and associated with a healthy image through this collaboration."
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