Cadillac 'The New Escalade' Sells Out Initial Allocation in Just One Day of Pre-Orders

Sold Out in Just One Day?Equivalent to Three Months of Sales

Cadillac's luxury full-size sport utility vehicle (SUV), 'The New Escalade,' sold out within a day of opening for pre-orders.

Cadillac 'The New Escalade'. Provided by GM Korea

GM Korea announced on the 18th that the initial allocation of Cadillac The New Escalade, which was launched on the 16th, was completely sold out on the very first day of pre-orders. While the company did not disclose the size of the initial allocation, it is reported to be equivalent to approximately three months' worth of sales.

Gustavo Colossi, Vice President of Sales, Service, and Marketing at GM Korea, stated, "We are very pleased that the initial allocation has sold out in the Korean market," and added, "We promise to secure additional units and ensure prompt delivery for customers who have chosen The New Escalade."

The Escalade has been a popular model, with over one million units sold globally since the launch of its first-generation model in 1998. It has maintained the top sales position in the North American market for more than 20 years. The current model is a facelifted version of the fifth generation, which was introduced in Korea in 2021.